Regardless of how or where they want to pay, the process should be seamless. They might be looking to self-checkout in-store, pick up orders with one tap, receive support from a store associate, or checkout online. When determining how to improve the retail checkout experience, remember that customer journeys follow different routes. It’s clear that consumers want options when it comes to making purchases, and modern, convenient ones at that. Interestingly, 26% of shoppers want to be able to make purchases through email and 22% through text message. Almost 70% want emailed receipts, and 63% expect a full array of contactless payment types. Our findings showed that 39% of consumers want to be able to self-checkout on their own device, and 33% want store associates to be able to check them out on a mobile device from anywhere in the store. Through our survey of nearly 600 customers, we were able to glean just how critical it is to offer a seamless checkout experience.
The Importance of a Seamless Checkout Experience Read on to learn how to create a seamless checkout experience.
Having an optimal checkout process is the final stage of the conversion battle, and it’s critical to the success of any retail brand. Get it wrong, and they’ll remember their last interaction with your brand for all the wrong reasons. The retail checkout experience is central to the customer’s experience. Last updated on May 11th, 2022 at 09:26 am
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